detailed day-to-day operational decisions essential to the overall success of marketing strategies are referred to as __________.
A) marketing plans
B) marketing programs
C) marketing tactics
D) marketing strategies
E) marketing procedures

Question

Quizplus · Accepted Answer

Marketing tactics refer to the specific decisions and actions taken to implement marketing strategies on a day-to-day basis. These decisions can include pricing, promotion, product development, and distribution strategies. They are important for the overall success of marketing strategies as they determine how the strategy will be executed and how well it will meet the needs of the target audience. Marketing plans involve defining marketing objectives and identifying target markets, while marketing programs are the overall strategic approach to achieving those objectives. Marketing procedures are the formal guidelines and protocols used to implement the tactics and strategies.

Detailed Day-To-Day Operational Decisions Essential to the Overall Success of Marketing