marketing manager's controllable factors-product,price,promotion,and place-that can be used to solve a marketing problem are referred to as the __________.

Question

Quizplus · Accepted Answer

The marketing manager's controllable factors that can be adjusted to solve a marketing problem are known as the marketing mix. This includes product, price, promotion, and place (also known as distribution). Together, these elements make up the 4Ps of marketing - Product, Price, Promotion, and Place - that can be manipulated to achieve a desired marketing target. Therefore, option B - marketing mix is the correct answer.

Marketing Manager's Controllable Factors-Product,price,promotion,and Place-That Can Be Used to Solve