owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes for the old-fashioned products they market.Concern about the __________ element of the marketing mix would make them eager to be featured in an upcoming edition of Taste of Home magazine.

Question

Quizplus · Accepted Answer

Promotion is the element of the marketing mix that deals with advertising, publicity, and other communication strategies to promote a product. Being featured in a popular magazine like Taste of Home would be a valuable promotion for Old School Brand Authentic Antique Foods, and would likely increase their sales and exposure.

Owners of Old School Brand Authentic Antique Foods Researched Civil