you wanted a new pair of shoes during the Civil War,you traced the outline of your foot on a piece of paper and gave it to a shoemaker.There was no distinction between the right and left foot because you wanted your shoes as quickly as possible,and the shoemaker knew that you would buy them even if they just "sort of" fit.This is an example of a transaction that would have occurred during the __________ era in U.S.business history.
A) marketing concept
B) sales
C) production
D) societal marketing concept
E) market orientation

Question

Quizplus · Accepted Answer

This transaction occurred during the production era in U.S. business history, which spanned from the mid-19th century to the early 20th century. During this time, businesses focused on maximizing production efficiency and output to meet growing demands. Customers had limited choices in products and services, and there was little emphasis on marketing or customization to individual customer needs. The example of the shoemaker simply producing shoes based on a traced outline is indicative of this era.

You Wanted a New Pair of Shoes During the Civil