companies subscribe to being "green" because they feel that consumers value this.Yet,in many of these same firms,office computers are left on 24 hours a day and office paper is not recycled.This example indicates it is not always easy for firms to act in accordance with the
A) marketing concept.
B) customer relationship management concept.
C) consumerism.
D) social entrepreneurship.
E) cause marketing.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes satisfying consumer needs while also considering the company's long-term interests, which includes sustainable practices. The example shows a disconnect between the company's stated values and actual practices.

Companies Subscribe to Being "Green" Because They Feel That Consumers