1952,General Electric's annual report stated,"The concept introduces…marketing…at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the
A) sustainability perspective.
B) age of consumerism.
C) sales concept.
D) marketing concept.
E) customer relationship management concept.

Question

Quizplus · Accepted Answer

The statement in the annual report aligns with the marketing concept which emphasizes the importance of understanding and fulfilling customer needs and wants through integrated marketing efforts throughout the business cycle.

1952,General Electric's Annual Report Stated,"The Concept Introduces…marketing…at the Beginning Rather