Which of the following is a CRM strategy to earn more revenue from existing customers?
A) cross-selling
B) permission marketing
C) predictive analytics
D) foot-in-the-door technique

Question

Quizplus · Accepted Answer

Cross-selling involves offering existing customers additional products or services that complement or enhance their initial purchase, which can increase revenue from that customer. Permission marketing is a strategy for obtaining customer consent to receive marketing messages, but it doesn't necessarily lead to increased revenue. Predictive analytics involves using data to identify patterns and make predictions about customer behavior, but it is not necessarily focused on revenue generation. The foot-in-the-door technique is a persuasion tactic that involves making a small request before asking for a larger one, which may not be relevant to a CRM strategy for earning more revenue from existing customers.

Which of the Following Is a CRM Strategy to Earn