James Wood, who works in the marketing department of the Whistlewoods hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?
A) online analytical processing
B) goal seeking analysis
C) forecasting analysis
D) what-if analysis

Question

Quizplus · Accepted Answer

Online analytical processing (OLAP) would be the best choice as it allows for the analysis of large amounts of data from different angles and dimensions, making it easier to identify patterns and preferences of guests. Goal seeking analysis, forecasting analysis, and what-if analysis are other useful data analysis methods, but may not be as effective in categorizing and discovering patterns in guest preferences at a hotel.

James Wood, Who Works in the Marketing Department of the Whistlewoods