Which of the following is a statistical technique that reveals customer behavior patterns as they purchase multiple items?
A) risk analysis
B) competitor analysis
C) predictive analysis
D) market basket analysis

Question

Quizplus · Accepted Answer

Market basket analysis is the statistical technique used to discover patterns in customer purchasing behavior as they buy multiple items. This analysis helps the business to understand which products are often bought together and use this information for cross-selling and bundling strategies to increase revenue.

Which of the Following Is a Statistical Technique That Reveals