What does bounce rate mean in the context of web metrics?
A) percentage of visits in which a user stays on the homepage for longer than sixty seconds
B) percentage of visits in which a user moves from a landing page to a homepage
C) percentage of visits in which the user leaves the site from the same page he or she entered it
D) percentage of visits in which a user moves from a sub-page to a homepage

Question

Quizplus · Accepted Answer

Bounce rate refers to the percentage of visits in which the user leaves the site from the same page he or she entered it. In other words, it measures the percentage of single-page sessions in which there was no interaction with the page beyond the initial landing. A high bounce rate can be an indication that users are not finding the content they expected or that the page did not meet their needs.

What Does Bounce Rate Mean in the Context of Web