________ refers to the ratio of visitors who complete an activity on a site divided by the total number of visitors.
A) Churn rate
B) Conversion rate
C) Clickthrough rate
D) Attach rate

Question

Quizplus · Accepted Answer

Conversion rate measures the success of a website at converting visitors into customers or achieving a specific goal (such as filling out a form or making a purchase). It is calculated by dividing the number of conversions by the total number of visitors to the site. Churn rate measures the rate at which users discontinue their use of a service or product, clickthrough rate measures the number of clicks on a link or ad divided by the number of impressions, and attach rate measures the number of add-on or complementary products sold per primary product sold.

________ Refers to the Ratio of Visitors Who Complete an Activity