Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios.However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization.Pulte Homes most likely follows a ________.

Question

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Pulte Homes' strategy of making minor changes to adapt to foreign differences while maintaining the same floor plans and exterior attributes suggests a strategic marketing orientation, where the company seeks to balance standardization with adaptation to meet the needs of different markets. A social marketing orientation would focus on the societal implications of their marketing decisions, a sales orientation would prioritize maximizing sales over customer satisfaction, and a production orientation would prioritize efficiency and output over customer needs.

Pulte Homes Adapts Its Marketing to Foreign Differences by Making