Firms with global strategies versus those implementing multidomestic strategies are more likely to use ________.

Question

Quizplus · Accepted Answer

Firms with global strategies tend to create a unified approach across all markets, which requires consistent leadership and management practices. Thus, they are more likely to use expatriate managers who have experience and knowledge of the firm's overall strategy and can effectively implement it in different locations. On the other hand, firms with multidomestic strategies tend to adapt to local market conditions and may need local managers who have specific knowledge and understanding of the local market. Therefore, they are less likely to use expatriate managers and more likely to rely on host-country nationals or local managers. The use of home-country nationals in corporate positions is not directly related to the choice between global or multidomestic strategy.

Firms with Global Strategies Versus Those Implementing Multidomestic Strategies Are