Papillion Inc.is a small American high-technology firm that has been successfully competing in the international business arena from its inception two years ago.Instead of internationalizing slowly,Papillion embarked upon an ambitious plan to leverage niche market opportunities worldwide-right from the beginning.Papillion Inc.exemplifies the ________ phenomenon.
A) born-global
B) subordinateship
C) outsourcing
D) insourcing

Question

Quizplus · Accepted Answer

Papillion Inc.'s strategy of leveraging niche market opportunities worldwide from its inception indicates that it is a born-global firm. Born-global firms are companies that have an international business outlook from the start and use their advantages to serve global markets early on.