After research into where to place a new restaurant,Burger Billies,a small fast-food chain,plans to open a new store near a small college.The anticipated customer base is students attending the college.They learn that a major fast-food chain will be opening a franchise within the college,which leads the owners of Burger Billies to revise their estimate of sales to one below the break-even point.Which of the following is most likely the best real option for Burger Billies to take with regard to the proposed restaurant site?

Question

Quizplus · Accepted Answer

With the revised estimate of sales, opening a restaurant near the college may not be profitable for Burger Billies, especially with a major fast-food franchise opening up in the same location. Therefore, the best option for Burger Billies is to abandon the proposal to open a restaurant near the college and look for a different location with a better potential customer base.

After Research into Where to Place a New Restaurant,Burger Billies,a