Which of the following companies has a focused niche strategy?
A)Playball, a merchandise company, customizes T-shirts based on customer requests.
B)Complus, a computer hardware manufacturer, offers discounts on bulk purchases.
C)Table Top, a clothing retailer, offers end-of-season sales.
D)Tracer, a fountain pen manufacturer, launches a new brand of pens.

Question

Quizplus · Accepted Answer

Playball focuses on customizing T-shirts based on customer requests, indicating a focused niche strategy.

The other options do not necessarily indicate a focused niche strategy. Complus and Table Top offer discounts or end-of-season sales, which may indicate a broad market strategy aimed at attracting a larger customer base. Tracer's launch of a new brand of pens suggests a product development strategy, which may include targeting new customer segments or expanding into new markets.

Which of the Following Companies Has a Focused Niche Strategy