Which of the following statements is true of clickstream data?
A)It indicates clicks made by visitors who could not access the site.
B)It indicates clicks made by every visitor in a site.
C)It indicates the total number of links to a site shown in search engine results.
D)It indicates the transfer of data from one website to another.

Question

Quizplus · Accepted Answer

Clickstream data tracks the clicks made by every visitor in a site. It is used to analyze user behavior on the website and gain insights into their interests and preferences. Option A is incorrect because clickstream data only records the clicks made by visitors who could access the site. Option C is incorrect because it does not indicate the total number of links shown in search engine results, but rather the clicks made on a particular website. Option D is incorrect because it refers to data transfer between websites, which is not related to clickstream data.

Which of the Following Statements Is True of Clickstream Data