Escapade Holidays is a travel house in New Jersey that recently created a website to attract travel clientele for the company. It is vital that the company is able to track time spent on each page by visitors, which helps Escapade understand the destinations and offers that customers seek. Which of the following will best help the company understand customer behavior patterns as well as reveal the URLs left by visitors?
A)real-time data
B)keystroke logging
C)clickstream data
D)mangled packets

Question

Quizplus · Accepted Answer

Clickstream data is the best choice because it allows the company to track the URLs that visitors leave as well as the time spent on each page, which helps to identify customer behavior patterns. Real-time data is also useful, but it does not necessarily reveal the specific URLs that visitors have left. Keystroke logging and mangled packets are not appropriate for tracking website activity and may raise privacy concerns.

Escapade Holidays Is a Travel House in New Jersey That