A woman who cannot afford an Omega watch may convince herself that a Swatch watch has an image she clearly prefers. This is an example of:

Name: A woman who cannot afford an Omega watch may convince herself that a Swatch watch has an image she clearly prefers. This is an example of:
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Question

Quizplus · Accepted Answer

This is an example of a substitute goal, where the woman cannot afford the desired Omega watch but settles for a less expensive but still desirable alternative, in this case a Swatch watch.

A Woman Who Cannot Afford an Omega Watch May Convince