As individuals attain their goals, they develop new ones. If they do not, they continue to strive for old goals or they develop:

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As individuals attain their goals, they may develop new ones or they may no longer find the old ones relevant or fulfilling. If they don't develop new goals, they may feel a lack of direction or purpose. Substitute goals are those that replace previous goals and help individuals maintain focus and motivation. Aspirational goals are also new goals, but they are typically more long-term and aspirational in nature. Avoidance goals refer to goals that are focused on avoiding negative outcomes or situations, and are not related to the development of new goals. Mental issues are not a natural or necessary consequence of achieving or not achieving goals.

As Individuals Attain Their Goals, They Develop New Ones