Marketers are aware that consumers often satisfy more than one need with a particular product. The need that marketers should be most interested in identifying is the:
A) prepotent need.
B) activation need.
C) aggressive need.
D) sublimation need.

Question

Quizplus · Accepted Answer

The prepotent need is the most pressing and important need for a particular consumer. It is the need that compels them to make a purchase and is the driving force behind their behavior. Identifying the prepotent need allows marketers to create more effective marketing messages and better target their products to meet consumers' needs. The other options listed are not as relevant to identifying consumer needs.

Marketers Are Aware That Consumers Often Satisfy More Than One