A consumer with high levels of craving for, or enjoyment of, thinking and who is more likely to respond to the part of an ad that is rich in product-related information can be described as:
A) a verbaliser.
B) having a high need for cognition.
C) a philosophical person.
D) a visualiser.

Question

Quizplus · Accepted Answer

This consumer is described as having a high level of enjoyment for thinking and responding to product-related information, which aligns with the concept of need for cognition. Need for cognition refers to an individual's tendency to enjoy and engage in effortful thinking and cognitive activities.

A Consumer with High Levels of Craving For, or Enjoyment