Switching brands to experience new and possibly better alternatives is known as:
A) vicarious exploration.
B) use-innovativeness.
C) exploratory purchase behaviour.
D) sensation seeking.

Question

Quizplus · Accepted Answer

Exploratory purchase behaviour refers to the consumer's tendency to try out new brands or products in order to experience new alternatives and possibly find better options. This behavior is often driven by a desire for novelty, variety, or simply a change of pace. Vicarious exploration and sensation seeking are related concepts that refer to the consumer's desire for experiences that are exciting, stimulating, and sometimes risky. Use-innovativeness refers to the consumer's openness to new uses or applications for products they already use. While this behavior may sometimes involve switching brands, it is not specifically focused on trying out new or different brands.

Switching Brands to Experience New and Possibly Better Alternatives Is