Consumers who prefer written or verbal information and products, such as becoming a member of a book club, are classified via their cognitive personality traits as:
A) orators.
B) verbalisers.
C) visual stimulists.
D) oral stimulists.

Question

Quizplus · Accepted Answer

The term "verbalisers" refers to individuals who prefer verbal information and products and tend to process information through language. This is a cognitive personality trait that distinguishes individuals based on their preferred mode of information processing. Therefore, option B is the correct choice. Options A, C, and D are not appropriate terms to describe individuals based on their preferred mode of information processing.

Consumers Who Prefer Written or Verbal Information and Products, Such