Consumers who are more attuned to, and comfortable in, handling familiar and safe situations, and for this reason do not deal well with uncertainty are classified as:
A) certainty-oriented.
B) uncertainty-oriented.
C) compulsive consumers.
D) low-monitors.

Question

Quizplus · Accepted Answer

Consumers who are more attuned to and comfortable in handling familiar and safe situations are classified as certainty-oriented. They do not deal well with uncertainty and prefer to have clear, distinct choices that minimize risk and ambiguity.

Consumers Who Are More Attuned To, and Comfortable In, Handling