Which of the following characteristics does not describe fixated consumers?
A) A deep and passionate interest in a particular object or category.
B) A willingness to go to considerable lengths to secure additional examples of the object of interest.
C) The dedication of a considerable amount of discretionary time and money to searching out the object or product.
D) A tendency to keep their objects of interest a secret.

Question

Which of the following characteristics does not describe fixated consumers?
A) A deep and passionate interest in a particular object or category.
B) A willingness to go to considerable lengths to secure additional examples of the object of interest.
C) The dedication of a considerable amount of discretionary time and money to 	searching out the object or product.
D) A tendency to keep their objects of interest a secret.

Quizplus · Accepted Answer

Fixated consumers often openly share their passion for their object of interest with others, rather than keeping it a secret.

Which of the Following Characteristics Does Not Describe Fixated Consumers