Sensory adaptation is of concern to national advertisers, who often regularly change their advertising campaigns. This is because they are concerned that consumers will:

Question

Quizplus · Accepted Answer

Sensory adaptation refers to the process by which our senses become less responsive to constant or repetitive stimuli. In the context of advertising, this means that consumers may become accustomed to a particular advertisement and, as a result, may be less likely to pay attention to it or be influenced by it. Advertisers change their campaigns regularly to avoid this outcome and ensure that their ads remain effective.

Sensory Adaptation Is of Concern to National Advertisers, Who Often