_______ is a problem experienced by many TV advertisers during special programming events such as the Olympic Games. For example, with many brilliantly executed commercials all competing with one another as well as with the Olympic Games themselves for viewer attention, often no one commercial will stand out from the rest.
A) Just noticeable difference
B) Direct competition
C) Sensory adaption
D) Zoning out

Question

Quizplus · Accepted Answer

Sensory adaption occurs when a person is exposed to a stimulus for a prolonged period of time and the response to the stimulus decreases. In the case of TV advertising, viewers may become less attentive to commercials during special programming events due to the high volume of advertising and the competing stimuli of the event itself.

_______ Is a Problem Experienced by Many TV Advertisers During