With obesity rates rising, companies have attempted to create foods that mimic the taste of the fatty, unhealthy foods by providing healthier substitutes. However, the healthier options are not likely to be adopted by obese consumers unless:
A) the healthier options are advertised to the right consumers.
B) consumers' attitudes towards food and health change.
C) the difference in taste between the healthy and unhealthy option is below the consumers' j.n.d.
D) the healthier option looks the same as the unhealthy option.

Question

Quizplus · Accepted Answer

The j.n.d. (just noticeable difference) refers to the minimum difference in taste that consumers can detect. If the healthier option tastes similar enough to the unhealthy option, consumers are more likely to adopt it.

With Obesity Rates Rising, Companies Have Attempted to Create Foods