A local retailer, concerned that his ad had been getting lost in all the other ads in the newspaper, requests that his be printed upside down. He is hoping to gain attention through confounding readers':
A) receptors.
B) motivation.
C) adaptations.
D) expectations.

Question

Quizplus · Accepted Answer

The local retailer is hoping to gain attention by confounding readers' expectations. By printing the ad upside down, the reader's expectations of how the ad should appear are challenged, and they are more likely to notice and pay attention to the ad. This does not involve receptors, motivation, or adaptations, making options A, B, and C incorrect.

A Local Retailer, Concerned That His Ad Had Been Getting