Consumers need to protect themselves from being bombarded with stimuli by simply tuning out such stimuli from their conscious awareness. This is known as:
A) selective attention.
B) selective exposure.
C) perceptual defence.
D) perceptual blocking.

Question

Quizplus · Accepted Answer

Perceptual blocking is when consumers actively block out stimuli from their conscious awareness to avoid being overwhelmed.

Consumers Need to Protect Themselves from Being Bombarded with Stimuli