From the consumer's perspective, what are the two major factors that determine which stimuli the consumer will select to include?
A) The contrast used in the ad and the consumer's motivation.
B) The size of the physical product and the consumer's expectations.
C) The consumer's previous experience as it affects their expectations and their motivations.
D) The consumer's previous experience and the contrast used in the ad.

Question

Quizplus · Accepted Answer

The two major factors that determine which stimuli the consumer will select to include are the consumer's previous experience as it affects their expectations and their motivations. These factors influence how consumers perceive and process the advertising stimuli presented to them, and ultimately determine which stimuli they choose to pay attention to and include in their decision-making process. Factors such as the contrast used in the ad and the size of the physical product may also play a role, but they are not as significant as the consumer's previous experience and motivations.

From the Consumer's Perspective, What Are the Two Major Factors