_____ is when consumers have a heightened awareness of stimuli that meet their needs or interests, and minimal awareness of stimuli irrelevant to their needs.
A) Selective attention
B) Selective exposure
C) Perceptual defence
D) Perceptual blocking

Question

Quizplus · Accepted Answer

Selective attention is the process where consumers focus their attention on stimuli that are relevant to their current needs or interests, and filter out irrelevant stimuli. This helps consumers cope with the overwhelming amount of information they encounter daily.

_____ Is When Consumers Have a Heightened Awareness of Stimuli