According to sensory adaptation, when during an event such as the Olympics many brilliantly executed marketing campaigns are run simultaneously, consumers are likely to pay more attention to each advertisement.

Question

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Sensory adaptation refers to the phenomenon where our senses become less sensitive to stimuli that we are repeatedly exposed to. Therefore, if many brilliantly executed marketing campaigns are run simultaneously during the Olympics, consumers are likely to experience sensory overload, and may actually pay less attention to individual advertisements.

According to Sensory Adaptation, When During an Event Such as the Olympics