When other cues are available to consumers (e.g. brand name or store image), they may be ____ influential than/as price in determining perceived quality.
A) less
B) not
C) more
D) just as

Question

Quizplus · Accepted Answer

When consumers have other cues such as brand name or store image available, they are likely to use them as a basis for quality judgments, making them more influential than price.

When Other Cues Are Available to Consumers (E