_____ is the uncertainty that consumers face when they cannot foresee the consequences of their purchase decision.
A) Post-purchase dissonance
B) Cognitive dissonance
C) Perceived risk
D) None of the above

Question

Quizplus · Accepted Answer

Perceived risk refers to the uncertainty that consumers face when they cannot foresee the consequences of their purchase decision. Post-purchase dissonance and cognitive dissonance refer to the discomfort or anxiety consumers feel after making a decision or when faced with conflicting information.

_____ Is the Uncertainty That Consumers Face When They Cannot