What strategies do consumers employ to reduce perceived risk?
A) They seek information.
B) They select by brand image.
C) They buy the most expensive model.
D) All of the above.

Question

Quizplus · Accepted Answer

Consumers use various strategies to reduce perceived risk when making purchasing decisions. Seeking information helps them make informed choices, selecting by brand image leverages the trust and reliability associated with well-known brands, and buying the most expensive model is often perceived as choosing higher quality, thereby reducing the risk of dissatisfaction.

What Strategies Do Consumers Employ to Reduce Perceived Risk