In the absence of actual experience with a product, consumers often 'evaluate' quality on the basis of _____ cues.
A) intrinsic
B) superficial
C) extrinsic
D) internal

Question

Quizplus · Accepted Answer

Extrinsic cues are external factors that consumers use to judge the quality of a product, such as branding, packaging, and price. In the absence of actual experience with a product, consumers rely heavily on extrinsic cues to make judgments about the product's quality. Intrinsic cues refer to the internal properties of the product, such as its design or performance, while superficial cues are surface-level characteristics that may not have a direct relationship to the product's quality. Internal cues are not commonly used by consumers to evaluate quality.

In the Absence of Actual Experience with a Product, Consumers