The image a consumer has in his/her mind of a product is called its ______ and is probably more important to its ultimate success than its actual characteristics.
A) quality
B) value
C) positioning
D) features

Question

Quizplus · Accepted Answer

The image a consumer has in his/her mind of a product is called its positioning. This is probably more important to its ultimate success than its actual characteristics as it influences how the product is perceived and valued by the consumer. Quality, value, and features are all important aspects of a product, but they are not as critical as the perception of the product in the consumer's mind.

The Image a Consumer Has in His/her Mind of a Product