The technique of _____ helps marketers to determine how their products and services appear to consumers in relation to competitive brands on one or more relevant characteristics.
A) umbrella branding
B) repositioning
C) perceptual mapping
D) perceptual organisation

Question

Quizplus · Accepted Answer

Perceptual mapping is a technique used to visually display how consumers perceive the positioning of brands in the market. It allows marketers to understand how their product or service is perceived in relation to competitor brands based on certain characteristics.

The Technique of _____ Helps Marketers to Determine How Their