'We've got the best quality product in the market and we must drive home that idea to our target market,' explained Harvey Norman. He was speaking of the need to establish the product's:
A) location.
B) identity.
C) image.
D) positioning.

Question

Quizplus · Accepted Answer

Harvey Norman is talking about the need to establish the product's positioning, which refers to how it is positioned in the target market's mind relative to competitors. This is important for communicating the product's unique value proposition and differentiators to customers.

'We've Got the Best Quality Product in the Market and We