If a consumer purchases an expensive luxury car based on features such as electric chairs and retractable headlights rather than mechanical or technical superiority, this consumer based his decisions on:
A) stereotypes.
B) irrelevant cues.
C) first impressions.
D) descriptive terms.

Question

Quizplus · Accepted Answer

The consumer is basing their decision on irrelevant cues, as electric chairs and retractable headlights do not necessarily make the car mechanically or technically superior.

If a Consumer Purchases an Expensive Luxury Car Based on Features