The service industry faces a challenge when setting a price for intangible products. Three types of pricing strategies, based on customer perception of the value provided by the purchase, have been postulated. Which of the following is not one of the strategies?
A) Satisfaction-based pricing.
B) Relationship pricing.
C) Reference pricing.
D) Efficiency pricing.
Correct Answer:
Verified
Q57: Stimuli that conflict sharply with expectations often
Q58: Advertisements in which the consumer has great
Q59: After looking at the television advertisement, Nick
Q60: In terms of consumer perception and advertising,
Q61: Potential gaps in the positioning of all
Q63: When stimuli are highly ambiguous, an individual
Q64: Which of the following is not a
Q65: Foster's introduced three brands of beer and
Q66: When Kentucky Fried Chicken changed its name
Q67: If a consumer purchases an expensive luxury
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents