Advertisements in which the consumer has great difficulty in discerning the stimulus is most likely poorly designed in terms of:
A) subject and contrast.
B) figure and ground.
C) figure and contrast.
D) subject and background.

Question

Quizplus · Accepted Answer

Figures are the foreground elements, and grounds are the background elements of an advertisement. Poorly designed advertisements may have unclear distinctions between figures and grounds, resulting in difficulty for the consumer to discern the stimulus.

Advertisements in Which the Consumer Has Great Difficulty in Discerning