Potential gaps in the positioning of all brands in a product or service class can be visually identified through the use of a(n):
A) image identification grid.
B) perceptual map.
C) product grid.
D) market grid.

Question

Quizplus · Accepted Answer

Perceptual maps visually display where brands are positioned in the minds of consumers within a particular product or service category, making them the best option for identifying potential gaps in positioning. Image identification grids, product grids, and market grids are all useful tools in different contexts, but they don't provide the same level of insight into the positioning of brands as a perceptual map.

Potential Gaps in the Positioning of All Brands in a Product