Foster's introduced three brands of beer and positioned them according to different criteria. Which positioning strategy would that fall under?
A) Umbrella positioning.
B) Filling several positions.
C) Positioning based on a specific benefit.
D) Repositioning.

Question

Quizplus · Accepted Answer

Foster's introducing three brands of beer and positioning them according to different criteria falls under the strategy of filling several positions. This involves offering multiple products or brands that cater to different segments or needs of the market.

Foster's Introduced Three Brands of Beer and Positioned Them According