It is sometimes more difficult for a company primarily providing services to establish a clear image with its customers because of the:
A) labour intensity of services.
B) ease in maintaining a consistent quality.
C) intangibility of services.
D) ease in establishing a high-quality image.

Question

Quizplus · Accepted Answer

Services are intangible, meaning that they cannot be seen or touched like goods. This can make it difficult for a service-based company to establish a clear image with customers because customers cannot physically experience the service ahead of time. They must rely on subjective information such as word-of-mouth, reputation, and marketing to form an opinion about the service.

It Is Sometimes More Difficult for a Company Primarily Providing