Marketers successfully use soundtracks of a frequently viewed TV commercial on radio. Consumers who are familiar with the TV commercial perceive the radio as incomplete, so in their need for completion they mentally play back the visual content as well. This is an example of:
A) stereotyping.
B) grouping.
C) closure.
D) exaggeration.

Question

Quizplus · Accepted Answer

This is an example of closure, as consumers are mentally filling in the missing visual content to complete the experience they are familiar with.

Marketers Successfully Use Soundtracks of a Frequently Viewed TV Commercial