Stimuli that conflict sharply with expectations often receive more attention than those that conform to expectations. Marketers have been accused of using sexuality in advertising. Which of the following statements is most correct?
A) In ads where sexual content was relevant to the brand, the brands were remembered the least.
B) In ads where sexual content was irrelevant to the brand, the brands were remembered the most.
C) In ads where sexual content was irrelevant to the brand, the ad was remembered but the brand wasn't.
D) Wherever sexuality was used, the brands were remembered.

Question

Stimuli that conflict sharply with expectations often receive more attention than those that conform to expectations. Marketers have been accused of using sexuality in advertising. Which of the following statements is most correct?
A) In ads where sexual content was relevant to the brand, the brands were remembered	the least.
B) In ads where sexual content was irrelevant to the brand, the brands were 	remembered the most.
C) In ads where sexual content was irrelevant to the brand, the ad was remembered but the brand wasn't.
D) Wherever sexuality was used, the brands were remembered.

Quizplus · Accepted Answer

The statement that stimuli that conflict sharply with expectations often receive more attention than those that conform to expectations applies here. While sexual content in advertising may grab attention, it may not necessarily be relevant to the brand being advertised. In such cases, viewers may remember the ad but not the brand. Thus, option C is the most correct statement.

Stimuli That Conflict Sharply with Expectations Often Receive More Attention