The perception of Germans as excellent engineers is used by a car firm that employs an individual with a German accent to explain the cars' superior technology. The sponsoring firm is using the distorting influence of:
A) the first impression.
B) stereotypes.
C) physical appearances.
D) irrelevant cues.

Question

Quizplus · Accepted Answer

Stereotypes are preconceived and oversimplified beliefs about a particular group, which may or may not be accurate. In this scenario, the car firm is using the stereotype that Germans are excellent engineers to promote their product by employing an individual with a German accent to explain the cars' superior technology. By doing so, they are using the distorting influence of stereotypes to create a positive image of their product in the minds of consumers.

The Perception of Germans as Excellent Engineers Is Used by a Car